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Wolf Craft School

Mastering the Business of Creativity Online Class | Wednesday, June 4, 10am-12:30pm PDT

$55.00
$55.00
Live Zoom Class

Mastering the Business of Creativity: Turning Creativity into a Thriving Enterprise 101 - Online Course

Date: Wednesday, June 4, 2025
Time: 10am - 12:30pm PDT
Cost: $55 live / $45 recorded
This is an online class, held on zoom. Class size is limited to ensure there is time for Q&A. 
A week before class, the zoom link will be provided. There will be live translation available during the zoom meeting.
If you purchase the live class, a link to the unedited recording will be emailed after the meeting in case you can’t make it to the class live or if you want to revisit the steps.
If you purchase the recording, you will be emailed a link to the unedited recording on June 5th.

Workshop Description:

Artists, makers, and creatives often pour their passion into their craft—but what about the business side of things? This class is designed to bridge the gap between artistry and entrepreneurship, helping you turn your creative work into a sustainable business.

In this engaging and interactive course, you'll learn how to approach business planning with the same creativity you bring to your art. Whether you're a painter, potter, musician, designer, or craftsperson, you'll discover how to craft a business plan that reflects your unique vision, values, and goals.

Through hands-on exercises, discussions, and real-world examples, we’ll cover:

  • How to shape your artistic practice into a viable business model

  • Writing a business plan that tells your story and attracts opportunities

  • Understanding pricing, budgeting, and financial sustainability

  • Marketing and branding for artists: building a presence without losing authenticity

  • Strategies for funding, selling, and scaling your creative work

This class isn’t about dry business formulas—it’s about thinking like an artist while structuring your business for success. Whether you’re just starting or looking to refine your business approach, you’ll leave with a clear roadmap and the confidence to bring your creative career to the next level.

Because a great business, like a great work of art, starts with vision, passion, and a plan.

About the Instructor

Maria Herrera

Maria Herrera

Creative Strategist

Maria Herrera is passionate about helping artists and creatives turn their vision into a thriving business. With over a decade of experience in journalism, research, and content creation, she has built a career focused on problem-solving, strategic planning, and business development.

Through Sia Communications, Maria provides boutique consulting services in creative direction, branding and marketing, business development, project management, feasibility studies, and licensing. She is also the business development consultant for Wolf Craft School.

Her journey into consultancy began in policy development, public relations, and governmental liaison work for tightly regulated industries. Over the years, she expanded her expertise to include concept development, business planning, feasibility studies, and licensing for competitive industries such as hospitality, apparel, film, publishing, and commercial real estate.

Maria believes that a strong business strategy is just as much an art form as any creative pursuit. She has collaborated with international branding and marketing agencies, as well as in-house creative teams, to shape businesses’ identities with clarity and sophistication. Whether it's branding, marketing, content strategy, or operational efficiency, she understands how to transform ideas into sustainable ventures.

@siacommunications siacommunications.com

Policies

By signing up for a class, you agree to these policies:

You may cancel a class for a full refund or class credit 14 days before the start date of the class. 

All scheduled classes and workshops start and end on time. Please be prompt in your arrival and departure, as we often have other classes starting after yours. Arriving 15 minutes late to a class counts as a no-show, and no make up class will be offered. Instructors are subject to change.

We reserve the right to cancel any class due to low enrollment or unforeseen conflicts. If a class is cancelled, we will do our best to reschedule the session.  If you are unable to attend the rescheduled class, you will be issued a refund. 

Please note that we may take photos during the workshop to use on social media.  If you do wish to be photographed, please let the teacher know when you arrive.

Wolf Craft Collective, LLC or any person or persons acting on its behalf is released from liability for any bodily injuries sustained, or for loss or damage of any personal articles while on the premises or while participating in any activity sponsored by Wolf Craft Collective, LLC. 

There is a metered parking lot very close to the Tinnery, please ensure you have coins to pay the meter, as it does not accept cards.

Gift cards can be applied toward all classes or Wolf Craft merchandise.  Gift Cards can not be redeemed for cash.  Gift Cards do not expire.